TY - BOOK AU - Harral, Stewart. TI - Successful letters for churches /Stewart Harral U1 - 262 PY - 1945/// CY - New York, Nashville PB - Abingdon- Cokesbury Press KW - Church work N1 - Planning profitable letters -- Make the first contact count -- Tested routes to readership -- All's well that ends well -- Getting a "yes" response -- Increasing stewardship by mail -- Resultful colle ER -