TY  - BOOK
AU  - Kotler, Philip.
TI  - Making insights from A to Z :80 concepts every manager needs to know /Philip Kotler
SN  - 0471168674
U1  - 658.8 
PY  - 2003///
CY  - New Jersey
PB  - John Wiley & sons
KW  - Marketing
KW  - Business
ER  -